The cover is based on Hindustan Unilever’s most retro-iconic and popular household brand - Surf. Why are there so many CEOs across industries in India who are ex-Unilever people? What is the company’s secret management training sauce? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe pricing down your product will get you more customers. Sharp, insightful and entertaining, The CEO Factory is an MBA course in a single book.

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